75% of Stroke survivers are 65+ years old
Total User Group is 40+ years old
Difficulties in accessing
Rehab Centers
Users Identification
Budget-couscious due to unemployment
The company plans to advertise through hospitals, rehab units, and support groups.
Some would be tech-illiterate and, thus, would need an app that is easy to use and provides clear instructions.
⅓ of stroke patients have some visual impairment
Patients suffer from
a certain level of Trauma
In need for an efficient way to recover
Lack of motivation within senior Stroke survivors
Personas
We have made three different personas depending on their motivation level and personality. We will recommend personalized games for these users based on their characteristics.
PAINT POINTS AND NEEDS
Essential Insights gathered from our user testing sessions, have guided us towards crafting a personalized gaming user experience. This approach aims to create unique characters that align with the distinct personalities and needs of our three target personas. By tailoring the gaming experience to match their individual traits, preferences, and pace, we aim to enhance engagement and conversion among each user.